Unleashing Customer Insights: How Data Domain Helped One NZ Drive Sales Success

At Data Domain, we understand the transformative power of data. When customer data is scattered across systems, it can be difficult to gain valuable insights and build strong customer relationships. This was the challenge facing One NZ, New Zealand's largest wireless carrier, when they approached us to improve customer engagement for their business clients.  

The Challenge: Data Silos Hindered Growth

One NZ's customer data was fragmented, making it time-consuming for sales teams to gather information. This led to several issues:

• Wasted Time: Sales reps spent hours collecting data, hindering their ability to focus on building relationships and closing deals.
• Inaccurate Insights: Disparate data resulted in unreliable analytics, making data-driven decision-making difficult.
• Missed Opportunities: Without a unified view of customer data, upsell and cross-sell possibilities were overlooked, limiting revenue growth.

The Solution: Building a Centralised Data Hub

Our team at Data Domain collaborated with One NZ to create a centralised data platform using cutting-edge tools like dbt Cloud and Snowflake. This platform acted as a single source of truth for business customer data, providing:

• Consolidated Customer View: All the information a sales rep needs about a customer in one place.
• Automated Insights: Streamlined data collection and analysis for faster, data-driven decision-making.
• Actionable Reporting: Easy-to-use dashboards with valuable customer insights readily available.

The Results: A Data-Driven Customer Success Story

The new data platform transformed One NZ's customer engagement strategy. Here's the impact we helped them achieve:

• Increased Efficiency: Sales teams can now access customer information in seconds, freeing up valuable time for strategic selling activities.
• Enhanced Customer Experience: One NZ can now have more proactive and personalised conversations with customers based on real-time data.
• Data-Driven Decisions: Sales reps can identify upsell and cross-sell opportunities with greater accuracy, leading to increased revenue potential. ‍
• From Zero to Hero: The number of users accessing the new customer data dashboards skyrocketed to 3,900, showcasing significant user adoption. ‍
• Positive Feedback: Stakeholders across One NZ were impressed with the solution's impact on customer success initiatives.

The Impact: A Model for the Future

One NZ's successful data strategy has become a blueprint for future projects within the organisation. The new platform isn't just improving customer engagement; it's also:

• Reducing Costs: Eliminating manual data collection and reporting tasks translates to significant cost savings.
• Driving Revenue Growth: Identifying new sales opportunities through better customer insights leads to increased revenue streams.
• Building Customer Loyalty: Proactive customer service based on a deeper understanding of needs fosters stronger customer relationships.

Read the full case study here.

This case study demonstrates the power of our expertise in data management and analytics. By centralising data and leveraging advanced tools, we helped One NZ unlock valuable customer insights, empower their sales teams, and ultimately achieve significant business success.  

Are you ready to unlock the power of your data? Contact Data Domain today and let our team of data specialists help you achieve similar results!