Transforming Business Operations for One New Zealand

One NZ, the largest wireless carrier in New Zealand, partnered with Data Domain to help focus on an enterprise customer engagement initiative in 2022. The goal was to enhance customer experience, reduce costs, and increase revenue through data-driven strategies.

The data for business customers was disparate and inconsistent, leading to manual collation of customer information and duplicated efforts. To address this, Data Domain undertook a Proof of Concept and Productionisation phased approach, ensuring stakeholder collaboration and continuous user involvement.

The pioneering solution deployed dbt Cloud and Snowflake, setting a new modern data platform. This approach, coupled with an automatic code generation framework, increased developer productivity and established a template-driven dbt development framework.

The outcomes were significant, with positive feedback initiating a roadmap for continuous funding and the establishment of a dedicated data squad for the Enterprise division. The Power BI dashboard saw high usage, providing easy access to consolidated views and improving operational efficiency, customer experiences, and revenue.

The successful implementation not only improved business operations but seta benchmark for future data initiatives. Data Domain's continued involvement expanded to new projects, making the solution a cornerstone for other business-driven initiatives within the organization.

For a deeper dive into the details and results, download the full case study below to explore the innovative strategies and impactful outcomes achieved in partnership with Data Domain. Alternatively, read it on dbt's page by clicking here.